Brand Development
A business investor was seeking to fund one startup company derived from a market analysis and field of interest; for this reason, a business proposal benefiting from an opportunity identified within the construction industry was prepared.
Solution
Based on the insights from an extensive external analysis, a niche construction company may create custom accessory structures that provide homeowners with additional space and reduce stress factors.
Problem
Over the past several years, consumer behaviors have shifted and have altered their way of living. However, the weakening economy makes homeowners reluctant to invest in new construction projects, yet they want homes that support a healthy lifestyle and environment.
Value Proposition
Develop unique structures that are unique and tailored to the homeowners’ special interests and fitting to their lifestyle.
Structure
Custom accessory structures vary in size and price depending on the client’s needs and initial consultation. Nonetheless, Casitas specializes in building residential subordinate structures such as studios, playrooms, sunrooms, dog houses, or even chicken coops.
Casitas' ultimate goal is to provide a space that is fitting to its owner through the use of remarkable floor layouts that reflect the lifestyle and personality of the homeowner with an extra splash of exclusiveness; which adds value and adventure to life.
Branding
Casitas’ brand is distinctive and values fostering a setting that allows homeowners to reconnect with their passions and provides an atmosphere that is conducive to new ideas and pleasurable day-to-day living.
My Role
Design Management
Brand Strategy Service Development
Business Design
Deliverables
Business Concept
Industry Analysis, Policies, and Mandates
Budget Breakdown
Implementation Plan
Leave Behind & Pitch Deck