Brand Development
A newly established design-build firm required a brand identity; as the hired brand agency, the objective was to compose a concept development that reflects and aligns with the company’s personality and desired image.
Company
Inspo Design-Build Firm is a company that was established to simplify the building process by providing all-inclusive services. The company offers expertise in architecture, visual design, and project management.
Discovery
To gain insight into Inspo’s vision, time was spent inquiring with the company’s direct representative and conducting market research. This process helped guide the direction of the subsequent brand work.
Color Palette
Inspo’s brand colors consist of neutral tones that have a silent boldness to them. The primary colors create a sophisticated base representative of modern interiors with hints of calmness. While the secondary colors evoke a welcoming atmosphere and are suitable for various styles.
Logo
The structure of the letters focused on mimicking design elements found in fully designed hotels such as a sling seat armchair, geometric and slightly tapered end tables, as well as simplistic and rounded archways.
Brand Identity
Inspo Design-Build Firm brand elements embody a modern and minimalist design ethos. The brand identity is a combination of clean lines and a timeless aesthetic. It alludes balance representative of its vision to bring form and function to living spaces.
My Role
Brand Strategy
Concept Development
Design Management
Deliverables
Brand Identity
Brand Guidelines
Statement of Work